AI Character
Parallelia and Balenciaga tested AI to fill collection gaps and reinvent digital merchandising. AI-generated characters that embody the brand’s standards while ensuring absolute fidelity to garment design.
Balenciaga sought new ways to expand its e-commerce content without relying solely on traditional photoshoots. Missing samples, incomplete looks, and the demand for rapid updates required a more flexible solution. Parallelia stepped in to design AI-generated characters that could seamlessly wear Balenciaga garments with 100% accuracy, offering a new model for luxury digital production.
Challenge
The challenge was ensuring both brand fidelity and production agility. AI-only workflows lacked consistency in styling and fit, while traditional production was resource-heavy. Balenciaga needed avatars that didn’t reference real people, yet still delivered the precision, realism, and aesthetic control expected of the brand.
Hybrid AI + 3D Character Creation
Parallelia developed a strategic workflow blending AI model generation, Metahuman, Unreal Engine 5, and 3D garment scanning.
AI Characters: Two models were created one human-like, one humanoid designed with creative freedom while aligned with Balenciaga’s standards.
Pose & Angle Control: Full flexibility in character positioning ensured seamless adaptation to creative and technical requirements.
Garment Accuracy: Still-life images, 3D models, and advanced scanning guaranteed garments corresponded 1:1 with physical designs.
Color Automation: AI-driven color variants enabled rapid expansion of product lines without new photoshoots.
The workflow combined multiple methods AI try-on, AI compositing, and AI + 3D photogrammetry depending on each product’s needs.
From Gaps to Scalable Visual Assets
The test proved that hybrid workflows can efficiently close collection gaps while maintaining Balenciaga’s luxury aesthetic. Outcomes included:
Hyper-realistic avatars faithful to creative guidelines.
Accurate representation of garments across front and side views.
Automated expansion of color variants for faster merchandising.
A versatile base for future content beyond e-commerce stills.
Building a Future-Ready Digital Ecosyste
What began as a solution to missing samples evolved into a scalable model for next-gen fashion content. With reusable AI + 3D assets, Balenciaga can:
Expand into immersive campaign visuals and animations.
Integrate conversational avatars for e-commerce navigation.
Enable AI-powered virtual try-on for personalized shopping.
The project demonstrated that AI is not just a tool for faster production but a strategic enabler shifting e-commerce from static product display to a dynamic, interactive brand experience.
Talk to our specialist
We’ll walk you through real workflows, relevant case studies, and sample outputs tailored to your category, then wrap with a Q&A to align on goals and next steps.