FW 2025
Balenciaga AI
Parallelia and Balenciaga tested AI to fill collection gaps and reinvent digital merchandising. AI-generated characters that embody the brand’s standards while ensuring absolute fidelity to garment design.
Fashion Ecommerce
Generative AI
Know More
Balenciaga sought new ways to expand its e-commerce content without relying solely on traditional photoshoots. Missing samples, incomplete looks, and the demand for rapid updates required a more flexible solution. Parallelia stepped in to design AI-generated characters that could seamlessly wear Balenciaga garments with 100% accuracy, offering a new model for luxury digital production.
Challenge
The challenge was ensuring both brand fidelity and production agility. AI-only workflows lacked consistency in styling and fit, while traditional production was resource-heavy. Balenciaga needed avatars that didn’t reference real people, yet still delivered the precision, realism, and aesthetic control expected of the brand.
Solution
Hybrid AI + 3D Character Creation
Parallelia developed a strategic workflow blending AI model generation, Metahuman, Unreal Engine 5, and 3D garment scanning.
AI Characters: Two models were created one human-like, one humanoid designed with creative freedom while aligned with Balenciaga’s standards.
Pose & Angle Control: Full flexibility in character positioning ensured seamless adaptation to creative and technical requirements.
Garment Accuracy: Still-life images, 3D models, and advanced scanning guaranteed garments corresponded 1:1 with physical designs.
Color Automation: AI-driven color variants enabled rapid expansion of product lines without new photoshoots.
The workflow combined multiple methods AI try-on, AI compositing, and AI + 3D photogrammetry depending on each product’s needs.
Outcome
From Gaps to Scalable Visual Assets
The test proved that hybrid workflows can efficiently close collection gaps while maintaining Balenciaga’s luxury aesthetic. Outcomes included:
Hyper-realistic avatars faithful to creative guidelines.
Accurate representation of garments across front and side views.
Automated expansion of color variants for faster merchandising.
A versatile base for future content beyond e-commerce stills.
Strategic Insight
Building a Future-Ready Digital Ecosyste
What began as a solution to missing samples evolved into a scalable model for next-gen fashion content. With reusable AI + 3D assets, Balenciaga can:
Expand into immersive campaign visuals and animations.
Integrate conversational avatars for e-commerce navigation.
Enable AI-powered virtual try-on for personalized shopping.
The project demonstrated that AI is not just a tool for faster production but a strategic enabler shifting e-commerce from static product display to a dynamic, interactive brand experience.
More Works
(Creative AI Studio)
©2025
FAQ
01
Can I use Parallelia for product not yet physically available?
02
How do you handle IP and copyright?
03
Delivery time vs traditional production?
04
How do you integrate with internal teams or existing agencies?
05
Does AI replace human creatives?
06
Multi-channel adaptability?
07
How much control will I have over the final output?
08
Can I test or preview the content before full production?
FW 2025
Balenciaga AI
Parallelia and Balenciaga tested AI to fill collection gaps and reinvent digital merchandising. AI-generated characters that embody the brand’s standards while ensuring absolute fidelity to garment design.
Fashion Ecommerce
Generative AI
Know More
Balenciaga sought new ways to expand its e-commerce content without relying solely on traditional photoshoots. Missing samples, incomplete looks, and the demand for rapid updates required a more flexible solution. Parallelia stepped in to design AI-generated characters that could seamlessly wear Balenciaga garments with 100% accuracy, offering a new model for luxury digital production.
Challenge
The challenge was ensuring both brand fidelity and production agility. AI-only workflows lacked consistency in styling and fit, while traditional production was resource-heavy. Balenciaga needed avatars that didn’t reference real people, yet still delivered the precision, realism, and aesthetic control expected of the brand.
Solution
Hybrid AI + 3D Character Creation
Parallelia developed a strategic workflow blending AI model generation, Metahuman, Unreal Engine 5, and 3D garment scanning.
AI Characters: Two models were created one human-like, one humanoid designed with creative freedom while aligned with Balenciaga’s standards.
Pose & Angle Control: Full flexibility in character positioning ensured seamless adaptation to creative and technical requirements.
Garment Accuracy: Still-life images, 3D models, and advanced scanning guaranteed garments corresponded 1:1 with physical designs.
Color Automation: AI-driven color variants enabled rapid expansion of product lines without new photoshoots.
The workflow combined multiple methods AI try-on, AI compositing, and AI + 3D photogrammetry depending on each product’s needs.
Outcome
From Gaps to Scalable Visual Assets
The test proved that hybrid workflows can efficiently close collection gaps while maintaining Balenciaga’s luxury aesthetic. Outcomes included:
Hyper-realistic avatars faithful to creative guidelines.
Accurate representation of garments across front and side views.
Automated expansion of color variants for faster merchandising.
A versatile base for future content beyond e-commerce stills.
Strategic Insight
Building a Future-Ready Digital Ecosyste
What began as a solution to missing samples evolved into a scalable model for next-gen fashion content. With reusable AI + 3D assets, Balenciaga can:
Expand into immersive campaign visuals and animations.
Integrate conversational avatars for e-commerce navigation.
Enable AI-powered virtual try-on for personalized shopping.
The project demonstrated that AI is not just a tool for faster production but a strategic enabler shifting e-commerce from static product display to a dynamic, interactive brand experience.
More Works
(Creative AI Studio)
©2025
FAQ
01
Can I use Parallelia for product not yet physically available?
02
How do you handle IP and copyright?
03
Delivery time vs traditional production?
04
How do you integrate with internal teams or existing agencies?
05
Does AI replace human creatives?
06
Multi-channel adaptability?
07
How much control will I have over the final output?
08
Can I test or preview the content before full production?
FW 2025
Balenciaga AI
Parallelia and Balenciaga tested AI to fill collection gaps and reinvent digital merchandising. AI-generated characters that embody the brand’s standards while ensuring absolute fidelity to garment design.
Fashion Ecommerce
Generative AI
Know More
Balenciaga sought new ways to expand its e-commerce content without relying solely on traditional photoshoots. Missing samples, incomplete looks, and the demand for rapid updates required a more flexible solution. Parallelia stepped in to design AI-generated characters that could seamlessly wear Balenciaga garments with 100% accuracy, offering a new model for luxury digital production.
Challenge
The challenge was ensuring both brand fidelity and production agility. AI-only workflows lacked consistency in styling and fit, while traditional production was resource-heavy. Balenciaga needed avatars that didn’t reference real people, yet still delivered the precision, realism, and aesthetic control expected of the brand.
Solution
Hybrid AI + 3D Character Creation
Parallelia developed a strategic workflow blending AI model generation, Metahuman, Unreal Engine 5, and 3D garment scanning.
AI Characters: Two models were created one human-like, one humanoid designed with creative freedom while aligned with Balenciaga’s standards.
Pose & Angle Control: Full flexibility in character positioning ensured seamless adaptation to creative and technical requirements.
Garment Accuracy: Still-life images, 3D models, and advanced scanning guaranteed garments corresponded 1:1 with physical designs.
Color Automation: AI-driven color variants enabled rapid expansion of product lines without new photoshoots.
The workflow combined multiple methods AI try-on, AI compositing, and AI + 3D photogrammetry depending on each product’s needs.
Outcome
From Gaps to Scalable Visual Assets
The test proved that hybrid workflows can efficiently close collection gaps while maintaining Balenciaga’s luxury aesthetic. Outcomes included:
Hyper-realistic avatars faithful to creative guidelines.
Accurate representation of garments across front and side views.
Automated expansion of color variants for faster merchandising.
A versatile base for future content beyond e-commerce stills.
Strategic Insight
Building a Future-Ready Digital Ecosyste
What began as a solution to missing samples evolved into a scalable model for next-gen fashion content. With reusable AI + 3D assets, Balenciaga can:
Expand into immersive campaign visuals and animations.
Integrate conversational avatars for e-commerce navigation.
Enable AI-powered virtual try-on for personalized shopping.
The project demonstrated that AI is not just a tool for faster production but a strategic enabler shifting e-commerce from static product display to a dynamic, interactive brand experience.
More Works
©2025
FAQ
Can I use Parallelia for product not yet physically available?
How do you handle IP and copyright?
Delivery time vs traditional production?
How do you integrate with internal teams or existing agencies?
Does AI replace human creatives?
Multi-channel adaptability?
How much control will I have over the final output?
Can I test or preview the content before full production?