Geox
A campaign born from reality and reimagined through AI. Diamond by Geox transforms a few key visuals into a full lookbook, reducing time, logistics, and cost while preserving premium quality.
Geox needed to launch Diamond with a full campaign and lookbook.
Challenge
Geox needed to launch Diamond with a full campaign and lookbook, but traditional production presented clear constraints: limited prototypes, high logistical complexity, and costs tied to locations, sets, and extended crews. The client’s request was simple yet ambitious: maintain premium brand quality while drastically cutting production time and cost.
Our vision was to merge the certainty of real photography with the scalability of AI.
Instead of building entire sets or producing dozens of physical shots, we focused resources on capturing only the key visuals. These became the anchor for a new type of workflow: one where AI expands, complements, and completes what was impossible or uneconomical to shoot.
A premium visual output created in record time.
The Diamond campaign achieved its goal without the need for large-scale logistics or expensive studio setups. By leveraging a few high-quality captures as a foundation, Parallelia built an entire campaign ecosystem that felt both authentic and innovative.
This project demonstrates how AI can transform production models.
Instead of overextending budgets on logistics and physical sets, brands can concentrate investment on a handful of anchor assets, then scale through AI. For Diamond, this meant faster delivery, lower costs, and a lookbook indistinguishable from a full-scale traditional production. For Parallelia, it reaffirmed a new paradigm: hybrid workflows where the real and the artificial are not opposites, but complementary forces driving efficiency and creativity.
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