Prada Robot
Prada Fake OOH is a hybrid production blending real-world shooting and CGI. Filmed across New York and Hong Kong with StreetVox, the project recreated a fake-out-home universe through Blender-based CGI, accelerated by AI tools for 3D assets and textures.
Prada asked for a narrative that breaks boundaries between real and artificial. We execute a production that merges global urban backdrops with CGI surrealism, turning New York and Hong Kong into the stage of a parallel Prada world.
Challenge
The challenge was to balance authenticity and illusion. Real footage provided grounding, while CGI needed to build an alternative dimension with Prada’s aesthetic precision. The project demanded cinematic quality but also production agility meaning AI had to support, not replace, traditional 3D pipelines.
Real Footage Meets CGI World-Building
The production unfolded in two layers:
Real Footage: Shot on location in New York and Hong Kong to capture authentic urban intensity.
CGI Recreation: A fake-out-home universe constructed in Blender, delivering surreal but believable Prada imagery.
AI Integration: Applied as a support tool, AI accelerated asset generation, texture design, and iteration speed inside the 3D pipeline.
Hybrid Teamwork: Parallelia and Streetvox collaborated closely, merging direction, CGI craft, and AI efficiency into a single flow.
A Fake Universe That Feels Real
Prada TRINKET delivers a cinematic hybrid: real footage grounds the story, while CGI amplifies it into an unexpected dimension. The project redefined how fashion narratives can be staged not only in real spaces, but in crafted universes where the line between reality and simulation disappears.
A movement to reconnect people with the tranquility, inspiration, and magic of the CGI + AI = Future-Ready Storytelling.
The project demonstrated how AI can act as a speed enhancer within CGI production, without compromising on artistic control. For Prada, this is not just a campaign piece — it’s a model of how fashion houses can scale visual experimentation: blending footage, CGI, and AI into bold, future-ready storytelling.
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