PDF Sneaker Launch
For the launch of “Cloud,” PDF’s new sneaker, we designed a fully CGI video where the product literally takes shape from a drifting cloud. A poetic fusion of technology and concept fast to produce, powerful to watch.
A sneaker born from the Cloud.
Challenge
The challenge was to start from a physical scan of the shoe and turn it into a narrative experience that felt ethereal yet accurate. The creative idea, a sneaker emerging from a cloud, required precise control over materials, shape, and motion, while maintaining a sense of dreamlike fluidity.
Where Matter Meets Imagination
We began by 3D scanning the real sneaker to capture every detail of its design. Using a hybrid CGI and AI workflow, we then animated a transformation: a soft, evolving cloud that gradually solidifies into the shoe’s shape. The textures, lighting, and dynamics were crafted to evoke lightness and innovation, turning the physical product into a piece of digital storytelling.
A Digital Launch Above the Clouds
The final CGI film positioned “Cloud” as both a design statement and a visual metaphor. The campaign performed strongly across social media, amplifying engagement and establishing a distinct visual identity for the product. Technology and concept worked together to make the sneaker’s story feel effortless.
Scanning Reality, Animating Emotion
PDF’s “Cloud” launch shows how 3D scanning and CGI can merge to express the essence of a product. By blending real-world detail with imaginative motion, brands can create visuals that feel both authentic and visionary where data becomes storytelling, and technology becomes emotion.
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